Madame Hasbeen

Je suis Madame Hasbeen.

I’ve decided to change my name in the hope of someone over in Sweden sending me a cupboard load of these:

J'adore le hasbeen
J’adore le hasbeen

Yes, the Swedish Hasbeen aren’t they delectable..?

The decision came about after reading about crazy Russian, tennis pro, Maria Sharapova who had plans ┬áto change her name to, wait for it, Maria Sugarpova – you like?

The saccharin signature was created so that Sharapova, or Sugarpova, could personally brand herself – after her sweets – which are called, yes, you already know: Sugarpova.

She planned to literally become her own brand. Nice.

Welcome to the Brave New World.

Indeed this phenomenon is not new, oh no, in the early 00’s a clever agency in London convinced students to stick logos to their heads:

Students brand themselves
Students brand themselves

Fortunately for them they were not only paid to do this but it was also only a sticker, so they could, at the end of a busy day in lectures and branding round town, retreat to bed as ordinary human beings not human billboards.

Unlike this foolish lady:

Karolyne Smith, who is American, tattooed her head for $10,000.
Karolyne Smith, who is American, tattooed her head for $10,000.

Yes this woman got a tattoo on her head for the brand, well you can presumably read it, for the princely sum of ten thousand dollars – she did it, so she said, to fund her children’s education.

I hope they are working as lawyers now.

So, I wonder, if you had to become a brand, which one would you chose?