Tweeting without flatulence


There is an absent-minded acceptance to the endless clouds of flatulence floated out across, so-called, social media.

Reams of farted out flannel, regularly drip into the vast ocean of characters held afloat by the likes of Twitter or Crackbook.

And there is definitely a compliant misery by us as we wade through the endless drool in the hope of finding a glimmer of meaning, interest or words that are just plain useful.

And then, in March, Sir Terry Pratchett died, and left us with, what felt like, his last public words in the form of a tweet…Here it is:

‘Terry took Death’s arm and followed him through the doors and on to the black desert under the endless night.’

And then, his final tweet…

‘The end.’

How poignant. So simple, direct. Many of us have a much to learn from Sir Terry and his use of just 140 characters to communicate directly from his heart, with meaning and clarity.

This is an art form in itself.

George Monbiot intrigues with his statement: ‘lets re-wild the child’.

This brilliant expression is directed at re-educating parents, teachers, political leaders and others about the essential need to allow children to explore their natural world and to discover learning through interacting with nature. Rather than sat, day after day, in a classroom being stuffed, like a French goose, with information.

Check out his short and simple video about re-wilding the child here.

Giving your social media and communication meaning is key to conversation – no-one likes a bore, lets face it. No-one likes to be endlessly sold something.

But having a meaningful, fulfilling and potentially intimate online conversation is a benefit to everyone.

Do you have any favourite tweeters, or Instagramers who really connect with you on a personal and fundamental level?

Please tell me know they are…share it with me below.


Transform the way you communicate


Social media – how can a business effectively use it? Social media is exactly what it says on the tin: social. So your foremost thought when you use it is: be social.

The more you sound like a healthy, well-adjusted human being the more trust you create, the more trust you create, the more brand loyalty you receive, the more brand loyalty you receive…yes, precisely: Bingo!

Many businesses believe that just by being on FaceBook, Twitter or Google+  they are automatically being social – and therefore the box is ticked. This is not the case – a carefully executed and planned social media strategy is crucial and your products and brand are your starting point to creating this.

First you must really try to understand your potential customer. What are their likes and dislikes, where do they like to hang out, what makes them tick? Create a picture of what your ideal and actual customer looks like.

When you have this information you can begin to create your perfect social media storm based upon where your customer will be and what he or she will be interested in.This helps you decipher what social media platforms they will be using. For many the obvious starting points include Facebook, Twitter, LinkedIn, Google+, Pinterest – all of these are viable and great platforms.


Experiment with these mediums and find out which ones you get most response from. Concentrate on the few that give you the most feedback. Is is far more efficient to use one or two well than to use many badly – do not spread yourself too thinly. Focus on a few and get them looking and sounding great.

Talk to your customers, be social, DO NOT bombard them with sales chat – they will switch off – talk to them about what they are interested in. Show that you are also interested.

You have a golden opportunity here to ASK your customers questions, what do they want? What do they like – have a conversation – this is a two way street.

One of the primary marketing goals is for your social media activity to be responsive and engaging, your objective as a business is to participate with the online social community not shamelessly plug your brand or product. Behave as an authority in your industry and you will receive that essential element: trust.

Increase your presence, build healthy relationships and connect with more people this is the powerful opportunity that social media can offer you. Maintain consistency and authenticity and you can expand your influence – good luck!